Friday, February 3, 2012

Goodell not bothered by all the Manning talk

Commissioner Roger Goodell isn’t bothered by all the talk about Colts quarterback Peyton Manning during Super Bowl week.

Not so funny after all

This year, Groupon is sitting out the Super Bowl.

Manning’s cloudy future because of a neck injury that forced him to miss the season has diverted attention from the NFL title game in Indianapolis. His brother Eli is the Giants quarterback and will be playing against New England on Sunday.

For its first Super Bowl ad, daily deals site Groupon hired a Miami ad firm known for its funny and quirky ads. The agency new york giants customized jerseys, Crispin Porter & Bogusky cheap new england patriots super bowl xlvi jerseys, created fake public service announcements that showed celebrities who seemingly were discussing social issues, but instead are really talking about Groupon deals.

Groupon later said it had trusted its advertising agency too much. It would up pulling the ads a week after the Super Bowl, and ending its relationship with CP+B.

Goodell said at his annual state of the NFL news conference Friday that he understands why there’s so much interest in Manning, given that he’s such an important player to the league and the community.

In one ad cheap super bowl xlvi jerseys with free shipping, for example, actress Elizabeth Hurley lamented deforestation, but then discussed a deal on a Brazilian wax. In another, actor Timothy Hutton appears to be talking about the crisis in Tibet super bowl black jerseys, but instead raves about a Groupon deal on Tibetan food.

All ads pointed viewers to www.savethemoney.org super bowl xlv jerseys, which encouraged visitors to donate to each of the charities related to the causes in the ads. But that wasn’t clear to everyone who say the commercials.

A Tibet human rights organization called Free Tibet called the ad about Tibet exploitative. And Alterian, a firm that measures online activity, said it was among the five most-discussed ads online on sites such as Facebook and Twitter, but the buzz was negative. Meanwhile, it didn’t score high on any ad popularity polls.

Since the ad flap, the Chicago-based firm became a public company in November. The company’s stock has been volatile since then. Its shares, originally priced at $20, have traded in a range of $14.85 to $31.14.

Generating buzz during the Super Bowl isn’t always a good thing. Groupon learned that the hard way.

Goodell said he’s “not troubled at all” by all the talk about whether Manning will stay with the Colts or leave, and he doesn’t think it has distracted from Super Bowl week.

“The people of Tibet are in trouble,” Hutton said in the ad. “But they still whip up an amazing fish curry.”

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